Why Genealogy Leads are a Waste of Time
Wednesday, July 1st, 2009
Lisa Alexander asked:
What are genealogy leads?
As simple as I can put this – they are “other” network marketers (current or those who are no longer in the industry) who have been exposed to this industry.
In theory these leads could work, but they don’t and here’s why.
Genealogy leads are other network marketers currently in a business or at least have been within the last year (give or take one or two). It doesn’t matter if you plan on calling them or slapping them into a drip email campaign (autoresponder) it’s not worth your money or time.
You’ll quickly be back to cold calling and spamming leads.
I know because I tried this once. It was for experimental purposes only because I’d never dealt with MLM genealogy leads before. I have never cold called (I’ve cold called business opportunity leads though) them nor stuck them in an autoresponder system. However I was hearing the best way to communicate is by email.
Ok, so yeah that’s very true. Email communication is not dead and still works wonders in attraction marketing. It’s truly a solid foundation that all network marketers should be participating in.
With that said – it’s not for genealogy leads or business opportunity leads. I’m sorry but I’m speaking from experience.
Self generated leads are hands down the best way and also ethical in my humble opinion.
This is what will happen if you stick your purchased leads into some autoresponder system they “never” signed up for:
* You’ll be reported as a spammer – especially from AOL users.
* You’ll get a ton of opt-outs and we’re talking even if you just sent out a simple “how to” email with NO solicitation!
* You’ll be risking a bad reputation as a spammer and also your autoresponder account.
* You’ve just wasted anywhere from $25 to $300 on leads that have either gotten you into trouble or have opted out anyway.
Genealogy leads are the worst – even poorer than business opportunity leads (which simply are people who aren’t yet familiar with network marketing but looking to make money from home).
Add insult to injury:
Look, we are talking about 95% of network marketers who are failing miserably in the MLM industry. Yet their not ready to give it up or walk away from all the money they’ve poured into the business.
So here you come calling them on the phone to try and convince them your business is better. You’ve walked into the fire!
Or you are talking about those who have already decided to quit. Do you think calling them along with five other people calling them about “their” business is going to convince them of anything different?
I can tell you that even though my business is running fairly well, I still can’t stand to get the phone call from another network marketer (or email) who are telling me to join their business now. Or calling me following the “traditional” script we’ve all read.
So why should they be any different? Especially if they’re already upset and discouraged, you will not be riding up as some knight and shining armor savior. You will be pouring salt on a wound and that’s it.
It’s a huge sign of disrespect and there is really no two ways about it or any work around that will fix this issue.
Lead generation is the answer and it’s because other network marketers have come to YOU at their own accord and with dignity. They’re ready to learn more from you and you haven’t forced anything down their throat they weren’t asking for.
So keep that in mind the next time you pick up the phone to call genealogy leads or toss them in some email campaign.
There is no FAST or get rich quick, autoreponder business out there. You will feel burnt out sometimes and in turn are greatly rewarded for all of your sweat and tears.
Florence
What are genealogy leads?
As simple as I can put this – they are “other” network marketers (current or those who are no longer in the industry) who have been exposed to this industry.
In theory these leads could work, but they don’t and here’s why.
Genealogy leads are other network marketers currently in a business or at least have been within the last year (give or take one or two). It doesn’t matter if you plan on calling them or slapping them into a drip email campaign (autoresponder) it’s not worth your money or time.
You’ll quickly be back to cold calling and spamming leads.
I know because I tried this once. It was for experimental purposes only because I’d never dealt with MLM genealogy leads before. I have never cold called (I’ve cold called business opportunity leads though) them nor stuck them in an autoresponder system. However I was hearing the best way to communicate is by email.
Ok, so yeah that’s very true. Email communication is not dead and still works wonders in attraction marketing. It’s truly a solid foundation that all network marketers should be participating in.
With that said – it’s not for genealogy leads or business opportunity leads. I’m sorry but I’m speaking from experience.
Self generated leads are hands down the best way and also ethical in my humble opinion.
This is what will happen if you stick your purchased leads into some autoresponder system they “never” signed up for:
* You’ll be reported as a spammer – especially from AOL users.
* You’ll get a ton of opt-outs and we’re talking even if you just sent out a simple “how to” email with NO solicitation!
* You’ll be risking a bad reputation as a spammer and also your autoresponder account.
* You’ve just wasted anywhere from $25 to $300 on leads that have either gotten you into trouble or have opted out anyway.
Genealogy leads are the worst – even poorer than business opportunity leads (which simply are people who aren’t yet familiar with network marketing but looking to make money from home).
Add insult to injury:
Look, we are talking about 95% of network marketers who are failing miserably in the MLM industry. Yet their not ready to give it up or walk away from all the money they’ve poured into the business.
So here you come calling them on the phone to try and convince them your business is better. You’ve walked into the fire!
Or you are talking about those who have already decided to quit. Do you think calling them along with five other people calling them about “their” business is going to convince them of anything different?
I can tell you that even though my business is running fairly well, I still can’t stand to get the phone call from another network marketer (or email) who are telling me to join their business now. Or calling me following the “traditional” script we’ve all read.
So why should they be any different? Especially if they’re already upset and discouraged, you will not be riding up as some knight and shining armor savior. You will be pouring salt on a wound and that’s it.
It’s a huge sign of disrespect and there is really no two ways about it or any work around that will fix this issue.
Lead generation is the answer and it’s because other network marketers have come to YOU at their own accord and with dignity. They’re ready to learn more from you and you haven’t forced anything down their throat they weren’t asking for.
So keep that in mind the next time you pick up the phone to call genealogy leads or toss them in some email campaign.
There is no FAST or get rich quick, autoreponder business out there. You will feel burnt out sometimes and in turn are greatly rewarded for all of your sweat and tears.
Florence